One annual celebration you might be forgiven for not participating in (or even knowing about) is World Soil Day. Yes, soil—as in that sticky brown stuff that gets walked all over your prized cream carpets. Sadly, it is our ignorance about the importance of soil and the degree to which we take advantage of all that it offers that have led to a drastic reduction in its quality the world over. These are precisely the problems World Soil Day aims to battle, as few things could be more important to us, the inhabitants of Planet Earth, who could never hope to survive without the land. Soil is one without a doubt of the most significant parts of the ecosystem, contributing to our food, water and energy and playing an important part in reducing the impact of climate change. For all of these reasons, it’s high time World Soil Day became known to more people than just scientists concerned about the welfare of our planet.