The name Shiseido (资生堂) comes from a couplet in the I Ching (易经) or ancient Chinese Book of Changes which Shi themselves cumbersomely translated as "praise the virtues of the earth which nurtures new life and brings forth significant values". (...still more lucid than the original) Anyway, it just goes to show that pseudo-holistic-botanical marketing drivel isn't just a post-hippie phenomenon. The red 'seal' is Shi's stylised camellia design, art derived from nature.
Next, a selection of exquisite Eudermine bottles -- Eudermine launched in 1897 as the world's first softener/lotion (toner), which is still the basis of Japanese skincare to this day. For the 140th anniversary, Shiseido are selling Eudermine (which has remained in production anyway) in a limited edition replica of the original 1897 bottle.