Disney also placed an emphasis on the magical experience of a HKD depended on the quality of service. They launched one of the largest recruiting events ever and selectively screened based on service qualities like service orientation, language capabilities, passion for excellence and friendliness. Hires were referred to as cast members who were always to be putting on a show for the guests. Cast members were sent to Walt Disney World in Orlando Florida for corporate orientation to the magical Disney culture. After cast members were trained to the standards set by The Walt Disney Company worldwide, they had opportunities work in other divisions like merchandise, food and beverage operations, park operations, custodial service, and hotel operations. They were also provided a manual that explained in detail all of the regulations from head to toe.