This organizational behavior topic has become synonymous with corporate brand, as businesses have been treading towards tying together corporate and strong brand values. Developing a corporate culture is a crucial element in business structures where individual employees, just like managers, are making decisions the affect the business bottom line. Employees must connect with the culture with such conviction that they function in accordance with those values, whether or not they are being monitored. For example, in the competitive soft drink market, a company is corporate culture could influence every employee from the sales managers, ho are pushing the product into the mass-merchant is doors, to the promotional team handing out the product in a crowded shopping center.
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