Financial Performance Perspective This perspective describes the tangible outcomes of the corporate strategy in traditional financial terms such as profitability, return on capital employed, residual income, economic value added, sales growth, market share etc (Atkinson, 2006). In other words, the financial objectives are retained as company goals but they represent the long-term aims of the organizations. Financial measures are considered the ‘lagging’ indicators in the sense that they are the results of other former actions mostly of qualitative nature (Cohen et al., 2008).
Empirical evidence on performance measures used in practice is sparse, particularly for the UK. However, the evidence shows that the most common measures of performance used are the rate of return on investment (ROI) and residual income (RI) (Fitzgerald, 2007).