Latest insights from PwC’s 15th Annual Global CEO Survey revealed that 59 per cent of CEOs see emerging markets as more important than developed markets to their future. What is making emerging markets such a pressing priority for C-suite executives? Why are emerging markets increasingly grabbing headlines?
Emerging markets are large, fast-growing and ambitious markets best known for being the growth engines of today’s global economy. Research (1) suggests that emerging market countries are expected to amount for more than 60 per cent of global GDP growth – a clear indication of the wealth of opportunity they present.