Millions of people all over the world walk into Starbucks every day for their cup
of coffee, but it is more than the overpriced coffee that brings people in day after day to
the Starbucks stores across the world. Starbucks offers an upbeat environment and
friendly and helpful staff to assist customers in any question or problem they might have
with the coffee or service. People buy Starbucks for what it represents and the status
symbol that comes along with it. Although various business models exist, the principles
and structure of Starbucks is a good model to follow, due to its national and global
success. The researcher examines how Starbucks is financially succeeding as a
corporation even through hard economic times. By looking at the industry and company
situational analysis, the researcher will determine where Starbucks stands in the world
coffee industry. The researcher will then discuss why Starbucks is a successful
international business and the implications of being an international business. The last
thing that will be discussed is the strategy recommendations for Starbucks, and how to go
about implementing those strategies.