It can, therefore, also be defined as the process of sharing of information, ideas, knowledge and feelings between two or more people with a desired purpose through signs, symbols and gestures. Renowned researcher, Dennis Mc Quail also sees communication in absolutely linear terms. He puts it as "The sending of messages from one person to another, where the messages exchanged could be oral, visual or written." For instance, laws, customs, buildings, dance, books, music are also forms of Communication. Thus communication is the process of conveying information from a sender to a receiver, with the use of a medium in which the communicated information is understood the same way by both the sender and the receiver. It is defined as the process by which we assign and convey meanings in an attempt to create shared understanding of situations among individuals. Communication is also a clash of symbols. It covers a multitude of signs but is more than a medium or a message, or even information or persuasion. It also meets a deeper need and serves a higher purpose. The use of communication as a process is developmental to a very large extent and transfers to all areas of life, be it home, school, work, community and beyond.