Ultimately everything will be channeled back through a single point: your website. That makes your website incredibly valuable
Your website is the one thing over which you have complete and explicit control. You can change anything
Traffic on its own does nothing but consume bandwidth: it is your website that converts traffic into prospects and customers
Think of your website as a conversion engine
“What is my website for?” It’s a simple question, yet you might be amazed at how many businesses have never asked it
Usability: simple, elegant and functional design
Things work intuitively, eliminating barriers