Tastier Food McDonald's hired an experienced chef, Dan Coudreaut, as director of culinary innovation. He and his helpers came up with 85 different ideas. The breaded chicken snack wrap at $1.29 became one of the most successful new product launches. He considered adding a shrimp salad to the menu, but couldn't because McDonald's would need to use so much shrimp that it would deplete the nation's shrimp supply. New salad offerings, expanded snack wraps, Happy Meals, breakfast items, and coffees began driving up sales. Still, the company was having problems eliminating the trans fat in french fries without hurting the taste, and was blamed for the nation's obesity.