Thus, on this Kantian theory our fundamental ethical duty is to treat people with respect, to treat them as equally capable of living an autonomous life But since each person has this same fundamental duty toward others, each of us can be said to have the right to be treated with respect, the right to be Ethical Theory and Business treated as an end and never as means only, I have the right to pursue my own autonomously chosen ends as long as I do not in turn treat other people as means to my ends.