Some of you may ask what is the significance of Dada, why did it interest me enough to compulsively buy this wine? Dadaism was a art movement of the European avant garde in the the early 20th century. To quote Dona Budd’s The Language of Art Knowledge, ‘Dada was born out of negative reaction to the horrors of World War I. This international movement was begun by a group of artist and poets associated with the Cabaret Voltaire in Zurich. Dada rejected reason and logic, prizing nonsense, irrationality and intuition.’
The movement primarily involved visual arts, literature, poetry, art manifestos, art theory, theatre, and graphic design, and concentrated its anti-war politics through a rejection of the prevailing standards in art through anti-art cultural works. In addition to being anti-war, Dada was also anti-bourgeois and had political affinities with the radical left.
So know you know what Dada is, what does it have to do with the best Argentina wines? Let’s see how Finca Las Moras try to answer the question ‘Que es Dada?’ (What is Dada?) with their nonsensical, artistic, eye catching Argentine wine advertising campaign.