I have good news for you! After my Thailand trip I was discussing with our Management Board about the situation in Thailand.
You and your team outlined that grey import products from Japan render business quite difficult for you. In order to support you and underline RECARO’s commitment in the Thai market in the mid / long run, I was able to get a monetary contribution of RCS. We will contribute 3.500 Euro to the law suit against the grey importer! Please issue the POA so that we can proceed.
However the contribution for the legal law suit is not all of my support for you yet. During my last store check with Kanayapak and Siriporn, I found that RECARO displays are not really displayed well.
They are either just placed on product cartons or on a random shelf provided by the store. Like this, we will not be able to position RECARO in the premium segment of the Thai market.
In order to change this situation, I will provide you with 5.000 Euro. With this money, please ensure that wherever RECARO products are displayed there will be a RECARO display or shelf or a RECARO banner. Before you produce these kinds of shelves / displays / banners or whatsoever, please send to me for approval first. Please provide me with a time line by when you think you will have endowed all RECARO stores with such kind of displays. Please also ensure that during your own BTB / BTC fairs, RECARO products are displayed on CI/CD complying displays.
All in all, my marketing contribution for next year 2016 is 8.500 Euro. You can deduct the total amount of 8.500 Euro from your next payment either this or next year.
If you should have any question, please do let me know. Have a nice day and I am looking forward to seeing you in Bali. Please convey my regards to the team!
Mit freundlichen Grüßen / Best regards