The market for grab-and-go products has never been more competitive as the demand for single-serve snacks continues to grow. Every day millions of consumers worldwide eat a grab-and-go snack. Since 71% of consumers, according to consumer market research firm The NPD Group, state that healthfulness is a major factor in their food choices, bags of chips and candy bars aren’t the answer. Cups and pots of such products as cereal, yogurt, oatmeal, and fruit are healthy, but without a spoon, they are not truly a grab-and-go.
Furthermore market research points to 64% of the consumers buying green products, so that adding or incorporating a plastic spoon is not the solution either.
The market for grab-and-go products has never been more competitive as the demand for single-serve snacks continues to grow. Every day millions of consumers worldwide eat a grab-and-go snack. Since 71% of consumers, according to consumer market research firm The NPD Group, state that healthfulness is a major factor in their food choices, bags of chips and candy bars aren’t the answer. Cups and pots of such products as cereal, yogurt, oatmeal, and fruit are healthy, but without a spoon, they are not truly a grab-and-go.Furthermore market research points to 64% of the consumers buying green products, so that adding or incorporating a plastic spoon is not the solution either.
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