feedback reports, and it made numerous improvements. In early 2012, the company made a concerted effort to integrate performance improvement and sustainability systems after an EO brought an article from an ASQ publication to senior leaders. The integrated system has two main components: continual innovation and continuous improvement (CI2). The distinction between the two concepts was an important learning for the company. Continual innovation implies a constant state of alertness and vigilance to ensure that change makes sense. This requires strategic choices of improvement made by leadership within the culture of intelligent risk taking. Continuous improvement implies an uninterrupted series of opportunities, with senior leadership guiding the company along the path of innovation through the removal of obstacles.