Among the preferences and attitudes, it is expected that those who say that nutrition and health
are the most important characteristics of food would
be more likely to buy local since health and nutrition
are often given as reasons for buying local food.
It is expected that those who say cost is the most
important characteristic of food are less likely to
buy local because, presumably, these respondents
view food merely as a commodity. Because most
respondents claim to be concerned about the environment, we identifid an environmental issue often
cited as a reason to buy local: energy and resource
conservation. We predict that those who are most
concerned about this environmental issue are more
likely to buy local. Agriculture and farming is also
an issue that everyone supports in principle