Cute Circuit [CuteCircuit] is a fashion company based in London specializing in design of interactive fashion, figure 7. The CuteCircuit product line includes Prét-à-Porter Collection, Haut Couture Collection and Special projects for unique performances. Most of the garment design focus on the clothing using LED Technology and reflective materials, for example the Twinkle Dress Line. But there are also other approaches for example the Hug Shirt that enables people to send hugs over distance. The shirt is embedded with sensors that that feel the touch, the skin warmth and the heartbeat rate of the sender and actuators the sensation of touch, warmth and emotions of the hug to a shirt of another shirt.