Livery
Logo and basic liveries
The JAL livery is called the tsurumaru (鶴丸) or "crane circle." It is an image of a Japanese red-crown crane with its wings extended in full flight. The Tsurumaru JAL logo was created in 1958 by Jerry Huff, the creative director at Botsford, Constantine and Gardner of San Francisco, which had been the advertising agency for Japan Airlines from its earliest days. JAL had used several logos up until 1958.