Second, much of the rhetoric of human capital development within KFI (EU-Nordic)
is interpreted not just in terms of its symbolic nature but also in terms of what practical
benefits or non-benefits such an introduction would bring to HR management
practices. The KFI (EU-Nordic) senior managers’ claims about the benefits to
organizational performance and bottom line results fail to imbue employees with the
belief that their HR capabilities would be enhanced in a real sense by the human capital
development program. Moreover, the technical content of the human capital
development program is often insufficiently specified. The lack of specific cost
outcomes for the introduction of human capital, allied with the lack of HR performance
targets and indicators, means that the human capital development program is
perceived by many employees to have inflated claims for its efficiency and
effectiveness. Evidence of success stories following its introduction is hard to find and
is certainly not communicated well. This shows that it is difficult to sustain momentum
for any change due to the introduction of human capital concepts because of the
absence of clarity about the rhetoric of human capital.