The Alliance also certifies products that comply with its specifications for Wi-Fiinteroperability, security and application-specific protocols. However, certification is not mandatory and absence of the Wi-Fi Alliance Certified logo does not imply a lack of compatibility.
With the help of a marketing company called Interbrand, the organization renamed the IEEE(Institute of Electrical and Electronics Engineers) 802.11b Direct Sequence standard Wi-Fi. WECA changed its name to the Wi-Fi Alliance in 2002. The organization's headquarters are in Austin, Texas.