Advertising has become a dominant part of modern life. It is seen everywhere from the television screen to billboards on the street. Although it is a highly debated topic, most experts agree that advertising does have an impact on people's lives because of the emotional attachment created towards certain products. According to Marketing Bones, advertising has gone beyond the basic proposition of a steady relationship with the product itself, as today’s advertising has products that are supposed to love the consumer back. Such a symbiotic relationship between the consumer and the product is the main reason that advertising affects people's lives.