In order to achieve the goals, a new company, LA Distribution Ltd., would be formed and “sold” to BLS, which would then manage all aspects of LA distribution. LA would then close the Mahwah and Veldhoven warehouses. The Newtown facility was designated central “processing center” for all product flows, with a satellite processing center for the U.S. market being established in Memphis. Shipments to shops could be through the warehouse system or, if it made sense, directly from manufacturers to shops. As Parsons explained, “You can have a single warehouse worldwide if you’ve got the links. FedEx has the links, the airplanes. We’ve also got the logistics and inventory accounting systems to back it up”