In the early 1980s, Jackson became a dominant figure in popular music. The popularity of these videos helped to bring the then-relatively-new television channel MTV to fame. With videos such as "Black or White" and "Scream". Through stage and video performances, Jackson popularized a number of complicated dance techniques, such as the robot and the moonwalk. His distinctive sound and style has influenced numerous hip hop, post-disco, contemporary R&B, pop, and rock artists.