Zara has been dealing in a single currency since its origin. The economical conditions of overall world have been fluctuating in last few years but Zara is successful in getting market share and has not been affected by the recession. The main reason behind was that Zara is not currently dealing in dollars and is using a relatively safer currency for its dealings. Before entering new markets, the currency rates and the economical condition of that country is evaluated. Spain has a stable market and predictable demands in market.