To manage the all the information about customer that related to the organization in a way in which all the information which tell the information about the customer what they purchased and what the requirement of the customer it a kind of database in which all information gathered related to customer activity which perfume in last week or last year. Customer relationship management is consist of information system which is used to control the customer activity in the organization its deal with all the way from initial sales to having issues with the product and marketing of the product and the technical support. This relationship management is used to make better profitability growth and behavior understanding of the customer needs. Its help to get feedback and take a review how to improve efficiency of the company. Customer relationship management is a way for the customer to get insight the organization.
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