OneLink Announces Proactive Marketing Strategy and First Quarter Results
Abstract : OneLink, Inc. (OTC Bulletin Board: ONEL) -- a leading provider of telecommunications-based business intelligence services delivered via the Internet -- announced revenues of $530,739 for the quarter ended March 31, 2001, a 2% increase over the same period in 2000 and a 35% growth over Q4 2000 revenues. Commenting on the Company's activities during the first quarter, OneLink President and CEO Paul Lidsky said, "Consulting revenues drove our first-quarter growth as we progressed on the integration work needed to launch a third ILEC (Incumbent Local Exchange Carrier). Most importantly, we made significant progress on ourproactive marketing programs and new product development to generate future growth from both volume and new products. This significant achievement is a departure from our previous reliance on our carrier partners to develop and execute their own marketing campaigns and will give us greater control over generating new business."
Lidsky explained that the Company will execute a direct mail campaign next week to over 90,000 small businesses promoting a current ILEC partner's private brand of TeleSmart Web. The promotion will targetmarketing and operations departments within businesses who rely on inbound phone calls as their primary source of revenue generation. The campaign creatively and concisely conveys the benefits of TeleSmart Web as a tool to improve revenues and profitability in phone-centric businesses that require appointments, reservations or orders. "We believe that this marketing campaign will not only generate a significant number of new customers, but also serve as a solid platform for future TeleSmart Web promotions," remarked Lidsky. The Company plans to offer the campaign and its proven results to One Link's ILEC partners and use it for alternative distribution methods, which the Company is currently exploring, including directly selling TeleSmart Web to end-user businesses