I like this ad because it is good advertising. For reminding the people in that society The story of a "father" who would take "time" to take more time to do what has not been done. A time to love and care for his son more. And his son, only to be told that. "He loved most in the world". Never discussed, never listen to each other. Do not do things together. The key is not understood. I have time but no "great" enough to do what I do. Specifically mentioning the word "apologize