The Pepsi Cola company had the idea of offering a Harrier jump jet as a ‘joke’ promotion. The advertisement was first shown in the Seattle area in US. It showed a teenager modelling some merchandise available as part of the Pepsi Stuff promotion. At the end, a Harrier jet landed outside the school and the boy came out of the cockpit saying, ‘It sure beats taking the bus to school.’
The promotion rules allowed customers to save up Pepsi Stuff points by collecting labels from Pepsi or buying them directly for 10 cents each. The advert stated — jokingly — that 7 million points were needed for someone to claim the jet. A business student, John Leonard, intends to take Pepsi Cola to court regarding the promotion because he thinks they should give him the prize.