. Philosophically, respondents have more positive feelings
about the use of advertising to help establish the
accountant-client relationship. . They view the competitive accounting environment as less
susceptible to advertising pressures. They overwhelmingly
reject the notion that advertising protects large,
established accounting firms from competition by small,
young firms; that anti-advertising codes of ethics exist to
maintain and increase the incomes of practicing
accountants; and that widespread use of advertising will
lead to large, established firms getting bigger while small
firms would become less competitive. . They affirm that accounting prices would not decrease as
a result of widespread accounting advertising; nor would it
result in a decline accounting service quality. . They believe that advertising does not impair public
confidence in the accounting profession; is viewed as
enlightening, not confusing, to potential clients; and is
regarded as credible to the public. . Although there is still a sizeable segment who feels the
need for a “Truth in Accountants’ Advertising Law,” it has
shrunk by about one-fourth since 1993.