Codification, is primarily implemented in the form of electronic document systems that codify
and store knowledge and permit its easy dissemination and re-use. This strategy is based on “re-use
economics” – invest once in creating or acquiring a knowledge asset and re-use it many times.
Personalization, on the other hand, focuses on developing networks to facilitate people-topeople
knowledge transfer and sharing. It is based on “expert economics” – channeling individual
expertise to others with less expertise who may employ it to further the organization’s
goals.