Incoterms 2013 The Latin America and Caribbean group has many countries with very small populations, such as t Cayman Islands, Aruba, and Saint Lucia. So why did Burger King develop a presence in these marke long before entering places with much bigger populations, such as China, Russia, south Africa? T answer is largely due to location--it remains headquartered in Miami, which is often called the capit of Latin America." Because so many people from that region come to or through Miami, the Burger Kit reputation spilled over there early on, which simplified gaining brand recognition and acceptance. the nearness of the Latin American and Caribbean countries to enhances the ability of Burger Ki managers to visit these countries and for franchisees to visit headquarters,