Marketing automation will make your budget more effective. One of the greatest strengths of email automation tools has always been the amount of time it frees up for marketers. Such tools allow users to spend less time (and money) on “grunt work” like creating and distributing emails, and more on creating quality, engaging content to go in those emails. Marketing automation extends that benefit to your whole marketing program.
Marketing and email automation makes it easier to create and schedule emails, segment mailing lists, automate social media posting, track open and response rates, and even calculate conversions. For small businesses whose marketing departments are often just one or two people, automation can allow them to achieve more without increasing budgets.