When developing products, we first decide on the price tag the item will have when sold in IKEA stores. However, in offering low prices we must never compromise the quality or safety of IKEA products. Designers, product developers and technicians must consider a product's safety, quality and environmental aspects, from the initial design stage throughout its life cycle. IKEA has a clear strategy to decrease the environmental impact from our entire range over time. We use a set of different tools and processes to ensure the improvement in all the phases of a products life cycle; raw material, manufacturing, distribution, product use and end of life.