Recycling. Ho hum. Everybody does it, but what difference does it make? That was my original reaction … How wrong I was! …Recycling has morphed into a new concept called "Zero Waste" and suddenly…’recycling’ is posing a fundamental challenge to ‘business as usual.’ Zero Waste has the potential to motivate people to change their lifestyles, demand new products, and insist that corporations and governments behave in new ways. This is a very exciting development.”