Therefore, they might
have stated a higher WTP in accordance with the knowledge that the members have to
pay higher fees if less public money is available. Summing up the first three determinants,
it can be noted that well-educated members with a high monthly income who
pay a high membership fee are more likely to state a high WTP. Thus, the determinants
of WTP in this study on non-profit sports clubs are in accordance with previous CVM
studies (e.g., Johnson et al., 2001; Süssmuth et al., 2010).