Ture Move Plc,Thailand's third-biggest mobile market leaket leader,won the first licence,pledging to pay 39.79 billion bath,150% higher than the reserve price.An average of 40 billion bath for a 1800-MHz licence is cinsidered overpriced based on international standards for the spectrum and the country's population said Tantasith,secretary-general of the National Broadcasting and Telecommunicayions Commission.