But coming from Asia to Europe: a building for a German media company based in Berlin, transitioning from the traditional print media to the digital media. And its CEO asked a few very pertinent questions: Why would anyone today still want to go to the office, because you can actually work anywhere? And how could a digital identity of a company be embodied in a building? We created not only an object, but at the center of this object we created a giant space, and this space was about the experience of a collective, the experience of collaboration and of togetherness. Communication, interaction as the center of a space that in itself would float, like what we call the collaborative cloud, in the middle of the building, surrounded by an envelope of standard modular offices. So with only a few steps from your quiet work desk, you could participate in the giant collective experience of the central space.