According to Media Metrix, baby boomers and seniors are the fastest growing section of the online population. Last year, this demographic grew by 18.4 percent and outpaced the 18- to 24- year- old demographic, which had a 17.5 per-cent growth rate. The report by Media Metrix also shows that this group stays online longer and views more pages. On average, they access the Internet 6.3 more days per month and stay logged on 235.7 minutes longer. Lifestyle-and health- related sites are the most popular among the baby boomers. CommuniteeWeb will capture this market by catering to this demographic group’s desire for localized lifestyle information. CommuniteeWeb is pursuing a franchise model for market penetration. This grassroots effort will help establish the heartbeat in a local community that has been lacking from most Internet websites.