Campbell Soup Company is one of the most recent marketers to unfurl its umbrella with a new campaign from BBDO Toronto. The work translates Campbell's traditional quality, goodness and 'good-for-you' brand message into one more relevant for today's consumers while also looking back to its heritage. The campaign re-introduces the brand's well-loved icons - the chubby-cheeked Campbell Kids - who were first introduced into Campbell advertising in 1905 and were reprised in the early 1950s as part of the company's 50th birthday.
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