In this study, only the variables in Function 1 were discussed due to the significance of the function. Although Function 2 contributed 18.2% of the variance, it was reported as insignificant (p> 0.05), contributing only a small amount of absolute variance to the function. Therefore, the function is unimportant if a high value of Wilks lambda is reported, denoting the information on the group differences is unimportant (Klecka, 1980). Thus, the discriminating variables in this study focused on the nine predictor variables derived from Function 1. Nevertheless, all the values for the canonical coefficient and variable correlations for both functions are shown in Table 1, including the territorial plot (Figure 1) that specifies the ecotourist groups according to hard, structured and soft ecotourists.