“We would like some advice. Are there are any creative slogans?”
There were many replies below, especially from employees of the garden parks and their related industries.
Concerning this request from his fan, Zhang Ye thought for a bit and replied, “Okay, let me think a little.”
“Haha, Teacher Zhang actually responded!”
“Sitting here waiting for Teacher Zhang’s advertising slogan; I hope it’s aggressive!”
“Right, it needs to stop people from stepping on lawns just by seeing it!”
When this discussion came up, many advertising professionals who were lurking at his Weibo suddenly paid attention. They had all just found out about Zhang Ye’s name and searched for his Weibo. They were just in time to see him giving a creative brief for another public service advertisement, so they immediately kept their eyes peeled on his Weibo!
“Old Zhou, quickly come and look at this Weibo!”
“Teacher Sun, that creative who made the ‘conserve electricity public service advertisement’, Zhang Ye, is preparing another advertisement. It’s on Weibo!”
A few creative people informed their friends, some over the phone, while some @ them over the internet. In the end, more and more people gathered to observe.
Zhang Ye was a mysterious person to the advertisement professionals’ circle. He had no industry experience, nor any results or reputation, but somehow his first production had given the creative world a light of innovation. Everyone was curious about this person, about whether he had the ability or if it just a fluke. Was he the real thing? This resulted in advertising professionals from Beijing, outer provinces and even foreign countries staring at Zhang Ye’s Weibo and awaiting his new idea.
Love the lawn?
These days, on the PSA taglines were all “Love the lawn; be responsible.” What else could be a new idea? If it’s nothing more than just changing the slogan, the effect will be the same! If a person was ethical, even without a warning, they would not step on the lawn. Those without ethics, even if you told them off for half a day, they will ignore the warnings.
This was too difficult!
Everyone wanted to see what Zhang Ye, the man who made a public service advertisement miracle, would come up with.
Zhang Ye made an announcement a short while later. He wrote very simply, a single line for a slogan. When the Garden Parks employees wanted him to be more aggressive, the first thought that came to his mind was a popular phrase concerning lawn protection from his world. Aggressive? There was nothing more aggressive than this!
Zhang Ye typed: “Lawn slogan: Stepping on me today, growing on your grave tomorrow!”
The moment it was posted, Weibo nearly exploded!
“Pfft!”
“I burst out!”
“It’s too damn fierce!”
“Hahaha, I’ve gone mad laughing!”
“If this slogan is used, who would still dare step on lawns!?”
“The fiercest advertisement slogan this century! Verification completed!”
“Teacher Zhang Ye is always so humorous! I love him so much!”
“You may say say so, but I think it’s really good. I think we should try it!”
The Garden Parks employee who had posted before said, “Haha, thank you, Teacher Zhang. This slogan is too good. Why didn’t I think of it? In a while, I’ll try submitting it to the higher-ups. Uh, but I guess it won’t be approved.”
This slogan was placed on a property in a tiny city in his world. It had not been greatly promoted. But when the slogan was made known, it caused a stir online. Everyone was shocked. The person who had come up with the slogan was too talented!
If Zhang Ye had used it in this world, the effects would be similar!
Some people treated it as a joke, while others didn’t. For example, those people in the industry or famous or obscure advertising professionals saw a different scene! Honestly, from a certain angle, this slogan was offensive to the public’s morals. As there were some morally degrading words, it was unlikely that it could be widely publicized by garden parks, not to mention publicized openly. It was a slogan that could not be used!
But so what if it could not be used?
So what if it couldn’t be publicized openly?
This slogan had lit up a light for everyone in the advertising industry. It made many of them curse in their hearts. Your sister, who knew that a slogan for caring for the grass could be written this way?
They had gained a lot!
Zhang Ye had really given them a lesson!
Who was this person? Where did this Zhang Ye appear from?
Momentarily, an advertising professional who was rather famous in the industry sent Zhang Ye a private message on Weibo, “Teacher Zhang, are you interested in coming to the advertising world to develop yourself? If you are interested, you can contact my company. We can discuss the remuneration.”
Zhang Ye received the message and was at a loss of whether to laugh or to cry.
Following that, another person sent Zhang Ye a private message, “I’m from Aide Advertisi