Effectively perform functional accountabilities below:Manage the development of strategic sales and commercial plan within assigned region, in order to efficiently achieve sales and performance targets in alignment with Regional sales and marketing goalsManage sales and commercial activities to boost sales volume from selling and up-selling products and enhancing customer experience from services at all touch points and channels, in order to support the achievement of overall sales targetManage the profit and loss of service halls operation as well as ensuring transparency in operations, in order to support performance evaluation of each branded outlet