The field of commerce, the specialist area of business development manager comprises a number of techniques and responsibilities which aim at attracting new customers and at penetrating existing markets. Techniques used include:
assessment of marketing opportunities and target markets
intelligence gathering on customers and competitors
generating leads for possible sales
advising on, drafting and enforcing sales policies and processes
follow-up sales activity
formal proposal and presentation management and writing
pitch and presentation rehearsals
business model design
account planning and performance monitoring
proposition development and campaign development