As you build your listing title, try to imagine the sorts of things that you might search for if you were a user looking for the item in question. Assume, for example, that there are hundreds of pages of the item in question for sale on eBay. How would you narrow down the search if you were buying? What keywords would you add to the search if you were a buyer that might apply to the item that you are selling?
Read on to see a few before-and-after examples that will help to illustrate the types of changes that can turn poor item titles into effective ones.