- Customers begin seeing more of a need for MarketSoft software, for a number of reasons.
- There are 4 trends driving the rise of e-Marketing. These include:
- Increased need for differentiation
- Rising demand for marketing the measurement of ROI
- Rising volumes of leads, created by the internet
- Increased adoption of the internet and technology for problem solving
- The three components of e-Marketing according to MarketSoft
- Create Demand
- Fulfill Demand
- Measure effectiveness