Furthermore, at its center, culture is made up of tradition, ideas, and attached values. Essentially, people are not aware of how their cultures influence their behaviors, habits, and customs. Personality, self-expression, thoughts, movements, problem solving, and planning can be linked to a person’s culture (Barrera, 2010). Individual cultural competency refers to the dispositions of people that are influenced by early social and cultural experiences, as well as group communication. Culture molds individual goals, business goals, inter- and intra-cultural interactions, conflict management, behaviors, and communication. There have been several instances in which universal applications of management theory resulted in disaster for seasoned MNCs because the leaders did not address the unclear nature of the preconceived policy guidelines. Interestingly, American analytic thinking and rationality has experienced global successes within the technology field. However, this success may be attributed to the universal rules that are being widely applied as technologies work according to the same rules everywhere. However, universal rules become outdated and require adjustments when applied to interactions between different cultures (Barrera, 2010).