Conclusion
As Tom Ford reflected on the challenges facing Gucci Group, he identified one clear priority for the months ahead:
I think we have to make really smart acquisitions. I think we have to be careful and not just feel that we have $3 billion burning a hole in our pocket and just snap up brands for the sake of snapping up brands. I think our acquisitions will make or break us. Aside from that, the period we’re in is also quite crucial because we’re in transition. Once we learn to handle four brands or four companies, which is what we are today, handling six or seven or eight or nine or ten will, I think, be less of a struggle. What we’re struggling with is a total change in the mentality of how we work. Once we’re comfortable with that, adding extra
brands will not be a struggle.