In spite of some recent bad press, business people are first and foremost human beings. Like all persons, they seek meaning for their lives through relationships and enterprise, and they want their lives to amount to something. Since ethics is chiefly the discipline of meaning, the business person, like all other human beings, is engaged in this discipline all the time, whether cognizant of it or not. Therefore, we will begin by looking at how humans have historically approached the process of making meaningful decisions. Here are four ethical approaches that have stood the test of time.