‘UNIQLO Co., Ltd. is a Japanese casual wear designer, manufacturer and retailer. On November 1, 2005, it was born of corporate restructuring, and now exists as a 100% consolidated subsidiary of Fast Retailing. Uniqlo is Japan's leading clothing retail chain in terms of both sales and profits. It also operates in China and Hong Kong etc.’ (Iuniqlo, The Company) The Uniqlo is one of top 5 of cheap clothing retail chain. Its products are suitable for most people. It has four business strategies, includes development products of exceptional high quality, expanding urban market shares, heattech and become the top brand in Asia.
Strategy is a business plan and direction that helps the company to follow it access the successful. A strategy should analysis the market trend, customers’ needs, operation policies, SWOT etc. Thus, strategy is very important in company. It is because the company could develop and achieve the goals according a good strategy. When company is using strategy, it needs help company to obtain or enhance advantages of finances and market shares. Therefore, the main objectives of strategy are reinforcing productivity and operation more effectively and efficiency in order to increase profits.
Firstly, I will use the Five Forces model analysis the apparel industry. Then, I will choice value chain to analysis Uniqlo. After that, discuss the factors that the company will be successful in the future. Lastly, make a conclusion about the whole essay.
Industry analysis
The Uniqlo is an apparel industry. Clothes are necessary products for our life. Thus, the industry is a high competitive market, such as H&M, Zara and Gap etc. Five forces model is an analysis framework for industry. The firm would base on the analysis that adjust or set a strategy keep the profits. It includes power of suppliers, power of buyers, threat of new entrants, threat of substitutes and competitive rivalry. (QuickMBA, Porter’s Five Forces)...
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‘UNIQLO Co., Ltd. is a Japanese casual wear designer, manufacturer and retailer. On November 1, 2005, it was born of corporate restructuring, and now exists as a 100% consolidated subsidiary of Fast Retailing. Uniqlo is Japan's leading clothing retail chain in terms of both sales and profits. It also operates in China and Hong Kong etc.’ (Iuniqlo, The Company) The Uniqlo is one of top 5 of cheap clothing retail chain. Its products are suitable for most people. It has four business strategies, includes development products of exceptional high quality, expanding urban market shares, heattech and become the top brand in Asia.Strategy is a business plan and direction that helps the company to follow it access the successful. A strategy should analysis the market trend, customers’ needs, operation policies, SWOT etc. Thus, strategy is very important in company. It is because the company could develop and achieve the goals according a good strategy. When company is using strategy, it needs help company to obtain or enhance advantages of finances and market shares. Therefore, the main objectives of strategy are reinforcing productivity and operation more effectively and efficiency in order to increase profits.Firstly, I will use the Five Forces model analysis the apparel industry. Then, I will choice value chain to analysis Uniqlo. After that, discuss the factors that the company will be successful in the future. Lastly, make a conclusion about the whole essay.
Industry analysis
The Uniqlo is an apparel industry. Clothes are necessary products for our life. Thus, the industry is a high competitive market, such as H&M, Zara and Gap etc. Five forces model is an analysis framework for industry. The firm would base on the analysis that adjust or set a strategy keep the profits. It includes power of suppliers, power of buyers, threat of new entrants, threat of substitutes and competitive rivalry. (QuickMBA, Porter’s Five Forces)...
READ FULL DOCUMENT
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