Individuals who use a dual process model of coping with negative emotions or grief recovery can more quickly recover from the negative emotions generated by the failure of an entrepreneur initiative this dual process model requires oscillating (shifting back and forth) between two altemate approaches to loss the first is a loss orientation which involves focusing on the loss event to create an account of the failure entrepreneurs with a loss orientation might seek out friends family or psycholo gists to talk through the event and their negative emotions as the individual gains a deeper understanding of the reasons underlying the failure he or she is able to break the emotional bonds to the loss of the initiative but by focusing on the failure event for an extended period thoughts can shift to the emotions surrounding the failure event making the current situation worse escalating grienf this negative cycle can be broken by shifting to the second alternative a restoration orientation this orientation involves dis tracting one self from about the failure and focusing one energy on addressing other ( secondary ) problems that have arisen as aresult of the failure the distracting reduces the short term level of negative emotions and the proactiveness towars secondary problems helps reduce the enrmity of the failure itself however without allocating attention to the events surrounding the failure there is little opportunity to learn therefore oscillation ( moving backward and forward) between the two orientations means the entreprencur can bencfit from both orientations while minimizing the costs of maintaining either for too long the dual process of learning from failure has a number of practical implications first knowledge that the feelings and reactions being experienced by the entreprencur are normal for someone dealing with such a loss may help to reduce to reduce feelings of shame and embar rassment this in turn might encourage the entreprencur to articulate his or her feelings possibly speeding the recovery process second there are psychological and physiological outcomes caused by the feelings of loss realizing that these are symptoms can reduce secondary sources of stress and may also assist with the choice of treatment third there is a process of recovert from failure to iearn which offers entrepreneurs some comfort the their current feelings of loss sadness and helplessness will eventually diminish fourth the recovery and learning process can be enhanced by some degree of oucillation between a loss orientation and a restoration orientation finally recovery from loss offers an opportunity to increase one knowledge of entrepreneurship this provides benfits to the individual and to society